-I read in Lincoln Cushing's book that
movie posters were reissued every few years. Is this true? If
so, how can
you tell if a poster is the original issue date or sometime later?
Thanks.
>>Quoted from Lincoln Cushing's
book"Revolucion"Cuban poster Art: "Many of the
more popular ICAIC posters have been reissued, often many times,
to meet the demand for sales."
I asked that question everytime I meet someone
related to cuban posters.
-artists were overwhelmed by work in the 70's and 80's because
Cuba was importing hundreds and hundreds of movies with each movie
demanding a poster. At the end of the 70's production of posters
was so intense that most posters were printed only 50 or less.
Why Cuba would reprint when they had so many new works?
-ICAIC realized that posters were profitable when they legalize
dollars in the early 90's. By the mid 90's when I started to buy
posters, the store was in the 6th or 7th floor of an ICAIC building,
totally isolated, dark office were you had to ride the scariest
coffin-like elevator and wait until they bring a lady from another
department to show you a very poor selection of posters that you
have to select to be picked up next day. This lady frequently
told me that poster sales was scarce with only a couple of sales
a week. Why should they reprint? At that time the only reprints
they had were Lucia,Retrato de Teresa, and a few of Bachs eye
catching designs. The rest were all originals.
-SOME posters were reprinted every few years but only BY DEMAND
(Maybe Lincoln Cushing was referring to these posters). If cuban
artists were going to a movie festival in a foreign country to
exhibit their works they would pick a particular design to be
reprinted and give away as promotion. In other ocassions ICAIC
reproduced images that were made to conmemorate a government anniversary.
During a period and to avoid dated images, lets say, in one of
ICAIC anniversaries, they would reprint an old image related to
that anniversary and they took the year out and instead of Azcuy-1971,
it would say Azcuy-ICAIC. My husband has done extensive research
about the authenticity issue on cuban posters and so far this
is only part of the answer. Cuba always overlooked the importance
these posters as collectible works of art and never kept a record
of their printing.
-Upon doing some research I discovered many of the posters were reprinted in Cuba for a number of reasons. I was wondering if you could identify some of the posters that are up for bid now or in the future that are first prints. Thank you and i'm eager to start dealing with you.
Hi: Thanks for sharing your interest in cuban posters. Any question
let me know and I will give you all information I have on hand.
Most posters I sale are originals, (ALL Ospaaal political I sell
are originals), the ones that are not, I write :cuban reprint).
Now,lets define an original. There is no way to know for sure
if a poster was made among the first 250(the fixed amount they
made in the 60'70's and 80's) or if the poster was reprinted later
in the same year. ICAIC started to make reprints back in 1995
when they realize they could sell these posters to tourist and
make money.Before that,the posters were use for display and most
were given away to different government departments and cubans
used to adorn their houses with them. Nobody knew at that time
that these posters were going to be collectable, so nobody cared
how many posters were reprinted or not. Most of the information
comes from my husband's interviews with people that were linked
to the making and the distribution of cuban posters. In the 1970's,
the importation of foreign movies was so big (each film demanded
one poster) that in order to satisfy the demand they have to reduce
the production to 125 copies per title. At that rate that they
kept until early 80's, they have no time to reprint anything.
Therefore as a rule of thumb, most posters from the 60,70,and
80's that are yellow, are originals. Other factors also apply
when identifying these posters but that will make my email a bit
longer than it is.Recent reprints use an ironic better quality
paper that does not turn yellow as quick as the others but the
application of the paints thinner and the quality of SOME differs
from the originals. irina